I completely resonated with their frustration.
I spent two long years growing my audience and figuring out how to get clients.
But that was back when organic reach was at an all-time high and it was easy to stand out from the crowd. All you had to do back then was put up a Facebook post and almost everyone you were connected to saw it and commented on it. Those were the days…
Then they changed the algorithm and organic reach all but disappeared.
And it took our ability to get clients with it.
No clients meant no income.
Given that I was financially responsible for my family, not having a steady stream of clients wasn’t an option. So I had to figure out another way to get in front of the people I most wanted to work with so I could get a consistent flow of clients.
So, ya… I totally understood their frustration at not being able to grow their audience and get clients.